As many business entrepreneurs appreciate, the really important things in starting and running a business are primarily 'mental' -- it's our vision to make a difference, to do things better and to test ourselves that fuels and motivates.

But what about the people that we employ?

It should be no great surprise that for "businesses that pay most regard to the deeper needs of their employees are the ones that perform best."1

The challenge faced when creating a strong, vibrant culture in a business is the intangible 'mental' dimensions - what we think, feel and believe about our work, fellow employees, customers, the work environment etc.

'Lassoing the future' works on the intangibles that matter.

More details soon.

  • 1. Michael Trail, Money is important, but so is purpose and meaning, The Weekend Australian Financial Review, Dec. 23-28, Fairfax Media Publications, Sydney, p. 63