Creativity = 4 x competitiveness?
Research confirms that "... a company's choice of where to compete is almost four times more important than out-executing its competitors in its market."1
Why then the primary focus on sales training, and other competitive focuses when a focus on creativity, innovation and potentials would yield far greater growth?
Three key elements of creativity in contemporary business reality:
- Creativity and Innovation is not only crucial to getting “ahead of the pack” but also of simply “keeping up” in an increasingly interconnected, interactive global economy.
- Creativity is an inherent ability within all, and the exercising of ‘creativity’ is central to a sense of value and fulfilment (and thus the productivity) of employees.
- Innovation is a collaborative process that is highly dependent on the top-to-bottom cultural belief-system within an organisation.