The business value of purpose and meaning
As many business entrepreneurs appreciate, the really important things in starting and running a business are primarily 'mental' -- it's our vision to make a difference, to do things better and to test ourselves that fuels and motivates.
But what about the people that we employ?
It should be no great surprise that for "businesses that pay most regard to the deeper needs of their employees are the ones that perform best."1
The challenge faced when creating a strong, vibrant culture in a business is the intangible 'mental' dimensions - what we think, feel and believe about our work, fellow employees, customers, the work environment etc.
Given current world circumstances (e.g. the 2008 global economic situation; recent and current controversies in the USA over the teaching of "Intelligent Design" and recent demonstrations against cartoons and books that are deemed blasphemous) perhaps it's timely that we gain a fuller perspective. It is quite evident there are conflicting views on what is "Truth."
"The Dynamics of Gender and Life" ebook is now available at