To small business entrepreneurs
Small business entrepreneurs have a creative free spirit that is often denied large business employees and managers (who must be more attuned to, and aligned with the in-grained systems, culture and politics of large organisations).
As the founder and director of an engineering business that supplied advanced fire-protection systems for major corporate data-centres, I understand, respect and champion the independence, spirit and 'can-do' attitude of small business owners.
Small business entrepreneurs often start out, as I did, to explore new ways of doing things, of doing things better, and with a strong desire of being their own boss (and for some, of having their "name up in lights"). It's all good - it's all about personal development, freedom, exploration, risk, rewards, stretching and growth.
But perhaps most of all, small business entrepreneurs enjoy testing their intuition, their 'gut-feel' for what will work.
If I had to identify one aspect of running one's own business that is most important it would be the unmatched buzz of testing and relying on our initiative and gut-feelings for how best to do it (running and developing the business, interacting with customers, managing and mentoring employees etc.).
If this at all "speaks to you" then please read on.